Cracks Hospitality
Building Hospitality Icons,
One Restaurant at a Time
Cracks Hospitality exists to design, operationalize, and scale hospitality businesses by combining expert consulting, advanced technology, and education-driven media.
We create pragmatic, profit-focused solutions that bridge the gap between operational excellence, guest experience, and brand scalability.
Our Philosophy
Founded by Manuel Palacio, co-founder of Hong Kong's Pirata Group with 27 venues and Cento Bangkok, and Nacho López, with 15+ years' experience turning raw spaces into high-revenue destinations, we bring unparalleled expertise to your hospitality venture.
We envision a hospitality hub where restaurateurs have everything they need to bring their concepts to life. A place where expert guidance, smart technology, and real industry knowledge come together to build and launch faster, smarter, and with less overwhelm.
Whether you're a first-time restaurateur or a global hotel group, our goal is the same: to bring everything we've learned over 20 years and 50+ openings to you. The wins, the failures, the lessons. So you can skip the painful parts and get to what matters.
How We Think Differently
Each concept is rooted in place, driven by purpose, and built to perform. For guests, teams, and owners alike.
We turn F&B into a core reason people visit your space; not just for the food, but for the energy, identity, and experience it offers.
Combining thoughtful design with commercial insight to craft concepts that are both emotionally resonant and operationally sound.
Work with clarity and pace. Our solutions provides operators clear roadmaps and actionable plans that accelerate results and reduce inefficiencies.
We give restaurants a reason to exist beyond their walls, turning them into lasting destinations with real impact.
Our Solutions
Two paths to hospitality excellence
Cracks Hospitality Studio
Hands-on consulting for restaurant concept development, from strategy to successful launch. Perfect for operators who want expert guidance through every phase.
For: Hotel groups, developers, restaurateurs
Explore Cracks Studio
Cracks Hospitality App
Our app transforms your restaurant vision into a comprehensive, actionable business plan. Perfect for entrepreneurs who want to validate and develop concepts efficiently.
For: Entrepreneurs, franchise operators, F&B startups
The Founders
40+ years of combined experience. 50+ successful openings across 3 continents.
Manuel Palacio
Serial Founder & Hospitality Visionary
Co-founder of Pirata Group, one of Hong Kong's most successful restaurant portfolios with 27 venues across 13 brands including PICI, TokyoLima, and Pirata. Manuel brings a proven track record of building culture-first teams and scaling hospitality brands across Asia.
Nacho López
F&B Strategist & Concept Builder
With 15+ years in hospitality across Spain, Hong Kong, and Thailand, Nacho has led operations at some of the industry's most celebrated venues. His people-first approach and operational excellence have driven success from Ibiza beach clubs to Hong Kong's top pasta concepts.
Let's Talk
Whether you're looking for hands-on consulting or an AI-powered development platform, we're here to help you build something exceptional.